What is social media marketing?
- Social media marketing is when someone uses social media to connect with others, build a brand, increase website traffic, and increase sales. This includes having great moving profiles that inspire and moves people into wanting to be part of your followers.
The marketing “Trifecta”
- Earned Media: shares, mentions, reposts, and you usually get free things from customers.
- Owned Media: your website and fan website.
- Paid Media: advertising.
Apps that count as Social Media:
- Snapchat
- TripAdvisor
- Yelp
- YouTube
- Venmo
- WordPress
Six steps to become contagious on social media:
- Social Currency
- Self-enhance and identify signaling
- Triggers
- Reminds you of the product
- Emotion
- Connects products with stronger emotions leads to sharing
- Public
- Social proof: people decisions are affected by what everyone else is doing
- Practical Value
- Seeking advice: people look for content that is actually helpful
- Stories
- People communicate through stories
Hi Andrea!
I liked how you made your blog very easy to read by using bullet points and very straight forward. You gave a pretty simple and self explanatory definition of what social media is and what it really does. Then, you went ahead and explained the three types of media which made it easier to classify how media actually works. Also, I really liked how you gave examples of all the social media out there! And also great tips to become contagious on social media. I do think emotion is everything when it comes to engaging and communicating a message! Overall, good job.
This blog was so easy to read and the layout was nice! The bulleted points was so helpful for a quick and easy read.