Digital Marketing Class

In order to most effectively advertise a business, a combination of the following media-related tactics needs to be properly utilized.

Paid

Marketing departments exist mostly to determine effective and profitable paid marketing strategies. Paid content is mostly aimed at strangers to the brand to generate an interest to learn more about products, services, company accomplishments, and upcoming projects. Paid media is highly-effective at increasing brand content exposure and reach depending on the company’s paid media spending capabilities. Sponsorships reach an established audience through a third-party who has a similar loyal audience to the company seeking to sponsor them. Social media influencers are popular choices for a wide array of sponsoring companies.

Owned

Owned media is company controlled content such as their website, store locations, created mobile apps, and social media accounts. Those interested in and familiar with the brand interact with these assets. Usage of these channels, depending on services chosen, are often free to own and operate accounts on. Website effectiveness and social media content management greatly influence customer reaction and relationships. Sole careers have been created for major brands to focus entirely on these posts and responses, which gives you a small idea of just how important owned media is to brand optimization.

Earned

Arguably the most effective form of social media marketing. Earned media is generated when a brand is naturally praised by honest and genuinely satisfied consumers. Ways of earned media taking place include word of mouth and non-purchased online circulation. Twitter, Facebook, Instagram, and even various news channels  act as catalysts when spreading messages. Whether or not those messages are accepted as truth by audiences depends on evidence. When the company’s service speaks for itself, consumers form opinions and preferences that get shared online.