First a little video about SEM and other aspects related to it.
Below is a simple table comparing the two forms of payments for ads PPC and CPM
| PPC | CPM |
| A type of advertising where the advertiser pays per click and not the impression | A type of advertising where the advertiser pays per 1,000 impressions |
| Cost per click | Cost per Mille (one thousand) |
| Here we look at the resulting CPC | Here we look at the # of impressions |
| Easier to target people with | Good for getting awareness up |
| CPC = cost per click (accidental clicks happen) | impressions = a view (you are paying for this ad just because it pops up on someones screen) |
Hey Melvin,
Great way to get someone to read your post! Your blog is very simple, but interesting. The video you are showing gives us great and valuable information that is necessary in order to understand SEM, PPC, and CPM. Very good the chart you made showing us the differences between PPC and CPM. It really helped me understand each of them. Good job.