WHAT IS IT?
Search Engine Optimization (SEO)
Keywords
Techniques to help consumers find websites when using relevant terms
Being #1 on Google
SEO vs SEM/PPC
SEO
-
Free (Google's Secret Formula)
-
Organic (Growth is natural)
SEM/PPC
-
Costs user money per click
-
Digital advertising
WHY IS SEO IMPORTANT?
Attainable
Specific
Timely
Relevant
Measurable
Job Creation
HOW TO BE #1
1. Keywords
2. Website Optimization
3. Linking
"He was number one!" ~ Spongebob Squarepants
GOOGLE IS KING
Why does Google rank the way that it does?
Well the simple answer is this: Shmoney™!
Google wants happy customers because happy customers bring more traffic to Google, which makes Google more money.
Googles goal is to create a search engine for people as an individual and they do this by always updating their algorithms.
Great post, Ami! My favorite part was definitely the Spongebob quote: “He was number one!”. I really enjoyed the layout you chose. It provided the information in a clean format and good use of white space. Great job!