Are “Keywords” important to business success?

Keywords are something that has been vital to business success since digital marketing truly appeared.

What are keywords? Are they important? Why?

Want answers to these questions? Then keep reading!

Though keywords have existed for years, the issue we face is that the way to find keywords and utilize them has changed and continues to change constantly. A good example of this is that data collecting to find the best keywords for SEO used to be easily done through google analytics and other software but over time it became more complicated than that and just implementing keywords a software gives you into your site isn’t sufficient.

WHAT THE HECK ARE KEYWORDS!?

What a great question you have! When first starting to work in social media marketing I never thought of interacting with websites or how important they were to an online business’ success or even a brick and mortar mom and dad shop. But what I learned quickly after working in marketing is that SEO will find a way into your profession in some way. Mine was when I started working as a marketing manager with a small supplement shop. I was the main marketing person on staff and on top of managing all of our social media, strategizing, and doing our graqphic designs, I was tasked with the job of making our store be easily findable on Google and other search engines.

The first thing I figured out when doing research on how to make our dream of being on the first page of the google search was this weird thing called SEO(Search Engine Optimization) and with that came the wonders of Keywords. “SO WHAT ARE KEYWORDS!?!” I quickly asked myself and after my research, I found I had found my answer to why our store was so difficult to find online.

SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.

SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant, organic search traffic

So to answer your question..

 YES, they are important to business success!

Without keywords, consumers will not be able to easier find your business. No matter if you are primarily an online or in-person business. Keywords are what help drive your consumers to your business and help potential consumers find what they are looking for.

Keywords are important because they give the consumer what they want. The help them easily find things that fit their searches. By properly utilizing keywords you can help your business exponentially grow!