There are a few commonly used attribution models that can help us understand customer interaction. Each of these models attributes a purchase to a different customer interaction. In class, we went over five common attribution models used in digital marketing: first interaction, last interaction, linear, time decay and position based.
Attribution Models
A easy and simple explanation of the attribution models.
Attribution Modeling Overview
You want this. You need this. You gotta have this. Its attribution modeling.
Your Guide to a Data-Backed Decision
There are many decisions to be made in digital marketing and using data can help make those decisions. By using this guide you can make sure that you are doing it correctly.