Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.
Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media.
Social media specialists are in high demand, with the field growing faster than overall marketing positions.
