What does SEO mean? Search engine optimization.
SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
- Products you sell.
- Services you provide.
- Information on topics in which you have deep expertise and/or experience.
SEO is used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
What does SEM mean? Search engine marketing
SEM is a digital marketing strategy used to increase the visibility of a website in search engine results pages.
Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.
In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results.
