Definition: Also known as SEO
- Is the process of enhancing the search engine. Making websites efficient through finding products and services useful for consumers.
- process of getting traffic from free, organic, editorial, or natural search results in search engines.
- Aims to improve your website’s position in search results pages.
- Remember, the higher the website is listed, the more people will see it.

Advantage:
- Rates the most relevant sources for each person.
- Consistent on valid and creative sources.
- Keeping people aware.
Disadvantage:
- Few hack attempts.
- Abused by careless consumers.
- Requires constant maintance.