Did you know that the effect of rainfall on e-commerce peaks when consumers experience between 0.8 and one inch of rain. Once rain reaches this level, online spending is boosted by 4.4 percent! why is that?
- When the weather is a sunny for cast people are more likely to be outside enjoying the sun which means they are not on their electronic devises as much compared to when it’s raining outside.
- when Comsumers are forced to be indoors they are more likely to turn to their electronic devises which cause the rates of online purchases to increase.
Factors like these are mannerisms that we as consumers don’t pay attention to. it quite interesting to see the habits we pick up or action we do when outside thing affects us, without even noticing it. so, the next time it is raining outside, and you catch yourself doing a little online shopping just look out your window and laugh.
