Weather has a large impact on how people choose to shop. It can affect the mood of consumers, what they decide to buy, and how much they are willing to spend.
Some examples of factoring weather conditions:
- Sunny weather: Bright and beautiful days call for increasing amounts of active and in person shopping. This type of weather can also lead to consumer purchasing more Summer themed items.
- Rainy Weather: Dark and gloomy days can lead to people deciding to stay inside, and resort to online shopping. Which can often become more expensive for the consumer due to any extra fees added in the process of making their final purchase.
- Extreme Weather Conditions: Such as thunderstorms, hurricanes, tornados, etc. These conditions can end in property damage, or injury to the consumer if they attempt to travel. Which can lead to unexpected fees like insurance and medical bills.
Studies show that ecommerce sales on cold and rainy dates are up 12%. As opposed to warm and sunny days, consumers are likely to make higher impulse purchases at brick-and-mortar stores.
