What do these letters even mean? RGB stands for the colors red, green, and blue while CMYK stands for cyan, magenta, yellow, and black. These colors are strategically used to make an advertisement pop. Its important to know which one to use because depending on your advertising you may want to use one over the other.
RGB: Red, green, and blue is additive, made by light, and is used for digital screens.
CMYK: Cyan, magenta, yellow, and black is subtractive, made by ink, and is used for print ads.
In a business sense, knowing how to use each one can be useful because they each have a purpose and distinct characteristics.
