There are 3 things you need to focus on and master for you to have a successful social media marketing career.
- Volume/Aquisition
This is a measurement of the total amount of likes/followers you are gaining/losing with each post made. Tracking these numbers will help you determine what types of posts works the best and provides the most amount of growth - Engagement
This is arguably the most important thing to track. This will show you how many people are viewing your posts, sharing them, liking, etc. All of these are vital for growing your brand and figuring out when and what items to post based off of these traits will help you reach as many consumers as possible creating a discussion about your company - Conversations
Lastly, tracking what consumers are saying about you online whether that be in your posts comments, blogs, or Redditt posts will help you discover what your company is doing right and which areas you can improve in. Responding to these posts will show that you care about customer feedback and will let your customers know that you are listening to what they have to say, while building a sense of community at the same time.
