Keywords
Keywords are an important way to increase your website traffic. They need to directly relate to your product/service, generate enough search traffic and use keywords that have less competition.
Website Optimization
Optimizing a website is short descriptions of the content you are providing within the HTML code of the website; it tells the search engine what your website is about. There are three different types, Meta tags, title tags and the description tag.
Linking
There are many different types of linking you can do to improve your website traffic. Inbound and internal links are important for search engines, by proving better experience for the consumer and can increase your relevance. Linking also provides people to be able to view your website form different social media platforms.