1. Social Currency
Social currency deals with self-enhancement and identity-signaling. This is the concept that people will be more likely to share content that makes themselves look good. This can include a range of things such as an expensive item or event, a wholesome activity, and much more.
2. Triggers
A trigger is something that reminds you of a certain product or brand. People tend to share content more when it comes to mind easy. This can be done by associating your product with a trigger. If you can successfully tie your product to an everyday trigger, people will constantly have your product on their mind and be more likely to share or post content about it.
3. Emotion
When people can connect products to strong emotions, it leads to a higher chance of them sharing it. By leveraging awe, anger, or happiness, we can increase the amount of sharing that is done. When people feel emotionally touched by a product, they want to share it for others to see.
4. Public
People have a natural interest in the items that other people around them have. When they what other people are using, they are more likely to use it themselves. If you can brand your product well, when other people see it, they will have a curiosity that may lead them to view or purchase your product in the future.
5. Practical Value
People are looking for content that can provide them value. This can be something informational or a new way of doing everyday tasks, etc. If you can provide valuable content that teaches in audience how to do something in a new easy way, it is more likely to be shared by its viewers.
6. Stories
People like to communicate through stories, and it is the same for the content they share. If you can create a good story with your product playing a key part, people will be more likely to share it. It is important that not only your product high a large part of the story, but the story must also highlight the benefits and usefulness of your product.
