What is SEO?
In order to optimize your efforts to get your website more clicks and higher traffic you must first understand what SEO is. SEO stands for Search Engine Optimization, this is the effort to increase and improve a websites search engine rankings based on keywords. If done right then this will allow your website to be more visible when the user searches something related to your topic.
What are Keywords?
A keyword or a set of Keywords are specific words or short phrases that relate to your website. When you input these keywords into google it allows your website to be more visible when those words are searched in google. For example, if you have a website selling Dress shoes in the New River Valley some keywords that might help you include “Dress Shoes”, “Shoes in the New River Valley”, “Nice shoes”, etc. Now whenever someone is in your area and they wan or need shoes, your website will be one of the first ones to pop-up.
What is a Meta-Tag?
A Meta-Tag is very important when trying to improve your SEO amongst other websites. Meta-Tag is a brief description about your website that you input into your websites HTML code and does not actually show on the website itself. This Meta-Tag tells google what your website is actually about, it then takes that description and pushes it into the correct place that your website should be found when searched. For example, if you own a Dress shoe company your Meta-Tag might look something like this “We are an all online dress shoe store, are goal is to sell premium priced shoes to customers looking to complete their formal look. Our dress shoes are made from leather and come in the colors black, brown, grey, and blue.”
SEO Success!
If you create a great and easy description of what it is you are offering, take advantage of keywords, and focus on cleaning and improving the backend side of your website than your website should have success. Creating a strong SEO presence shall help drive traffic to your website just off of a simple search. Every single owner of a company or organization with an online presence should focus heavily on optimizing the clicks and views their website receives, and SEO is the best way to do so.
