Relevant
Traffic
Competiton
It is important for your keywords to have relevance to your website. Why? Well because when consumers are searching for your product it can make it easier for your website to appear first.
It is important for keywords to have an effective flow of traffic. This is important because it those keywords can help track the number of users who are searching for your product or coming to your site.
It is important to keep track of the competition of the keywords that you use. This is important because in order to see how many companies are using similar keywords that you are using; you must be able to look and see what ways you can improve those. Overall, it can help you as a company standout more.
