SEO or “Search Engine Optimization” is the process of improving a website visibility when a product is being searched. The more visibility your website has, the more likely you are to grab prospected viewers’ attention.
How Does SEO work?
Search engines use AIs to collect information about webpages and place them into an index or library to help users find exactly what they are looking for.
Webpages are then analyzed by algorithms. Based on keywords, the library analog will throw out a vast selection of relevant results from most relevant to least relevant.
Unlike SEM, you cannot pay for an organic search ranking. It is all based on the information you provide through your website, which means more effort needs to be made to receive better results.
Why is SEO important?
People around the world make trillions of searches every year. A lot of these searches are done with the intent to gain information or the intent to purchase an item that fulfills their needs. The more visible your brand is in the search results, the more traffic your website will gain and potentially more sales will be made.
