A well-designed website that is easy to use and aesthetically pleasing leaves your customers feeling good about your company. A good web designer knows that how customers interact with their site directly influences their opinions on the company. Websites that look polished, are easy to navigate, and encompasses your brand fully, build trust in their minds. Having a nice website is essential to operating a business in today’s world.

A bad user experiences reflects poorly on your company more than you’d realize. Think of your website like an employee, whose only job is to tell people about your company. Now imagine that that employee was really slow and didn’t make any sense. Customers would get frustrated quickly and it would leave a negative perception behind in their minds. In addition, poorly designed websites don’t do much to build trust in the customer, a critical aspect of them eventually committing to a purchase.