If a company wants to build an effective website than they first must identify their target market. Before building a website you must first understand that you are not targeting everyone, just a smaller segment of people in the world.
Identifying the target market allows a company to create effective marketing strategies and build a website according to the consumers they are trying to reach.
To identify the target market a company looks for common characteristics between the consumers. This could include age, gender, income, education, marital status, location, and more.
When building a website knowing your target market can effect what advertising is used, how products are displayed, how to find potential future customers, and how you promote yourself online in general.
