In today’s world online shopping is becoming a normal, consumers are becoming more and more comfortable with just getting things shipped right to their front door. Being a Fashion Merchandising major, knowing exactly when people shops is very important. In digital marketing durning our web marketing module I learned that people tend to shop most when it’s raining. Interesting right? I know!
On the other hand, when its sunny out consumers rather be outside enjoying the wonderful sunlight and warm weather so online shopping gets kind of slow. Companies that operate fully online gets way more sales on a rainy, cold and/ or snowy day than they would if it was warm and sunny.
Consumers tend to shop online when it’s raining due to being bored all day sitting in their homes. I know I do. Plenty of consumers don’t go out in the rain unless they its absolutely necessary.
