1. Testimonials
To insure that customers know that your business or company is reliable, you want a testimonial section on your website. We see testimonials everytime we are online shopping by reading reviews under products before we purchase them. It is important that businesses offer testimonials on their website because it builds trust by allowing visitors to see others who have successfully purchased from their website. If you want to increase your credibility, trust, and inversely your sales, definitely add a testimonial section to your site.
2. Security Certificate
Next, make sure your website has a security certificate. We’ve all actually stumbled across an unsecure website so to ensure that your website is safe and reliable, you need to make sure you have HTTPS and not HTTP. It is crucial for your website to be secure to put visitors at ease when approaching your site.
3. Design
The design of your website is another important way to maintain a credible website. If you have ever visited the website of a company, you will discover that they have a unique theme running throughout their website. This means they have brand specific fonts, colors, logos, and imagery – Consistency is key! Many brands have what is called a brand guide which shows the specifics of their brand aesthetic. You always want to keep in mind what is listed in the brand guide and never alter the company logo.
4. About Us Page
Let’s wrap up today’s discussion about website credibility with the ‘About Us’ page. Having an ‘About Us’ or ‘Meet The Team’ page a great way to increase your credibility. It is easy for potential customers to forget that there is a face (or faces) behind a website. Having this space where they are able to learn more about your company team is a great way to improve the credibility between you and your visitors.
