What makes a great advertisement online? First, your ad should have a very specific call to action. A good call to action should be visually appealing, and the design should catch the users attention compelling them to click your advertisement. It should also be simple, something too complicated will cause a user to not want to spend time on your ad. And it should have a memorizing value, why would you want an ad that someone wouldn’t remember? Finally, keep it on brand!
A few things to check when creating your ad are;
- Stick with a likeable style.
- Be credible
- Make sure the ad is competitive.
- Make sure the ad looks professional.
- Be truthful
- Communicate a simple and single message
- Make sure that your ads are on strategy with your business positioning.
If you can check off most of these when going over your advertisement then you’re on the right track!
