Are you a local business owner? Or someone who wants to learn why a local business needs to know how to use digital marketing? Then you came do the right place! I’m going to tell you why you should do it your self, and the big no no for digital marketing.
Why Don’t I pay Someone to do it?
The reason you don’t pay someone to do your digital marketing tactics, is simply because you can do it effectivley on your own. You can start slow and then gradually work your way up to the big leagues. The easiest way I would suggest implementing digital marketing is starting a social media presence. All you have to do is start tweeting or posting. This can be your specials or promotions you’re having, polls to see what your customers will interact with, and just pictures of your products with a little description. Come on your grandma even has a Facebook account. So should your business!
Bad, Bad, BAD!
Black-hats, can be a fashion statement depending on the occasion, but are a big no no in digital marketing. This is the equivalent to dealing with the mob, except you don’t have to worry about losing your hand if they disapprove of you. Black-hats are a way to get people information (emails, social accounts, and anything else you can probably think of) through a sketchy means. This is how you piss people off with your digital marketing tactics. Just imagine you are walking down the street and someone comes up to you and says “Hey Martha! I sent you a email from this store that you never heard of, and got your address so they can send you magazines as well!”… sketchy right? So don’t be a sketchy ass hat and avoid using black-hats
