Owned Media (Athos)
Representing the side of owned media will be Athos the calm and composed gentleman who is great at analyzing situations. Owned media is what the company itself has in its name like websites or channels your firm controls. The company doesn’t have to pay anyone to keep it up other than the domain. Just like Athos, the company’s website page must be composed perfectly for the consumer to navigate it effectively.
Paid Media (Aramis)
Representing paid media will be Aramis shown as a young and handsome musketeer. Paid media is what the company pays money to advertise its products or services. This would include things like billboards, printed media, or product placement. Paid media is also things online like PPC (pay per click) and other things to increase SEO and SEM. Aramis is the best musketeer for this position because he is known as the temporary of the great 3. Paid media is always changing and improving so it will never be the same in the years to come
Earned Media (Porthos)
Representing earned media will be Porthos with the french meaning “a little gullible” he is the perfect fit for earned media. Earned media is the media that you neither own nor pay for, it is the exposure you receive from customers. Earned media can include things like reviews, shares, mentions, or posts about your company. Porthos made the best musketeer for this position because his name means “a little gullible”. Earned media is your customer-generated content that was persuaded by either a purchase of your product or an advertisement they saw.
