Are you looking to start your own business or already have? Well, if you said yes then you are in the right place! I have some tips to help you grow your brand through social media marketing. There are many different social media platforms nowadays including Instagram, Facebook, Twitter, Tik Tok, and the list goes on. But what are the right platforms for your business and how can you market on them?
The right platform for you:
Social media is the most up incoming way to market businesses because everything is now on consumers phones at a click of a button. There are various platforms a business can utilize, but that doesn’t mean they should use them all. Depending on your business and the products or services you provide there are different platforms that can grow your brand. I have noticed many small clothing businesses becoming very popular over the past couple years due to social media. I’ve seen this mostly on Instagram and Tik Tok, which are the two biggest media platforms today. For this blog, I’m going to pretend I’m starting my own fashion business which I hope to do one day. If I was starting a fashion business, regardless of if it’s clothing or jewelry, I would begin by creating an Instagram account. I choose this as my main platform because Instagram has the best reach to my business’s target market. Once I create the account it’s time to create some content that I could use for marketing!
How to Market:
Now that I have started posting content of my products to Instagram it’s time to market and grow my business. One way to market on Instagram is paid ads. This can be done by using a picture or video post of your products and paying to promote that post. By doing this you can put a visual of your products in front of customers and potential customers. It is always important to stay active on your social media because the key is to interact and build a connection with your customers. Instagram stories are another great way to promote your business and interact with your followers. For my business, I would post sneak peeks of new products with a poll to interact and get feedback from customers. Another important thing about Instagram is your page can be your actual shop or could be used for marketing purposes with a link to a website of your actual shop. This would create back links to your website through Instagram, which is very resourceful.
In conclusion, there are many ways to use social media to market your brand. Before you do, sit back, and think about which platform is best for your business and how you plan to use the platform to market your business. The power of social media has aided many businesses to grow in these digital times, and your business is next!
