First, we must discuss why these are important. To make your website an essential part of your business and reach the most amount of consumers you must find ways to increase your website rank on google. After all, every website wants the be on the first page of google.
SEO
SEO is key to helping rank your website on the first page. SEO stands for search engine optimization, which focuses on key words that are related to the organization as well as what consumers are searching for. Finding the keywords consumers search through search engine programs like google trends and google AdWords will give insight on keywords to focus on as you improve your SEO key words. This in conjunction with smart goals will improve your website rank.
SEM
SEM is another way to ranking your website. SEM stands for search engine marketing which is broke into two parts, PPC and CPM. Both of which are based around the advertising and the way they interact through interactions. This is a paid way to put your website towards the top of google. Thus, allowing for you to use ads to improve your conversion and click rate.
