SEM
Social Engine Marketing (SEM) Is a key factor in today’s business competition on if you succeed or not with your company. The use of SEM is purchasing specific advertisements for your website to appear on search engines rather than having consumers search through pages of results for it. With there being so many different businesses offering similar or even identical products or services, you want to be able to pop out to customers first.
PPC VS CPM
There are two different types of advertisement strategies that sellers can use. One of which is Pay Per Click and the other being Cost per Mile(thousands). Both ways are different from each other and work differently for what your needs are.
Pay Per Click
PPC is a method in which the company advertising pays the search engine a certain amount of money every time a consumer clicks the advertisement hence pay per click. This way is cost-effective in which you are only paying for the actual people that visited your site and not just for show.
Cost Per Mile
CPM on the other hand is a certain amount of money paid upfront for your ads impressions that are seen on the page rather than being clicked. This method is more so used to just appeal to a bunch of users’ eyes even if it is not clicked on by the consumers for example election campaigns.
