Search Engine Optimization (SEO) is a major factor in digital marketing. SEO is free and organic, which means that nobody pays to be ranked #1 with SEO. SEO is defined as the technique or effort to improving a websites rankings on a search engine, and for this blog post, with regards to key words.
Key words play a major factor in SEO and can be the difference in your website being a bust or #1 on Google! Websites develop key words first offline, through brainstorming, surveys, and just being observant of how people refer to your company and/or website. These keywords have to be relevant to your company. If you’re lucky then your website will have keywords that are not common between other websites. If this is the case, then you have less competition which equals higher rankings.
Website traffic using keywords is the #1 way to increase your websites SEO ranking. This is part of the online phase. This is where website traffic makes a big difference. If the website has high website traffic, then the key words of choice will result in a higher SEO ranking. When your website generates a high traffic rate, then search engines, such as Google, will autofill the search engine with your key words, which in turn, generates even more website traffic!
To finalize how effective your key words are, you can use Google Trends. This accessory allows for a business to analyze the effectiveness of their key words and see the website traffic being generated from each key word search!
