Social Media Marketing is becoming more popular as we transition into a more technologically-based society. Web marketing is very efficient as you can reach a huge audience in a short amount of time. Whether it is a short clip or a little blurb, social media marketing has seemingly become more popular in the last few years especially with new social media sites such as TikTok. Tiktok makes it simple to advertise and there are multiple different ways to advertise on this platform. With over 1 billion users, it seems to be the most efficient way for companies to reach a large audience.
Tiktok surfaced in 2016 but did not become popular until COVID-19 hit. When TikTok initially became popular, ad appearances were slim to none. It was odd if you got on Tiktok and saw any type of advertisements. Today, advertisements surface almost admittedly when you first get onto the app. In addition, many companies pay popular Titkokers to advertise their brand or products sometimes offering coupon codes. This has become a super popular strategy for web marketing. Other social media sites like Instagram and Youtube have picked up on this trend but they don’t have nearly as many users as Tiktok and it is not as efficient for them to use this marketing strategy.
