What is Web Marketing? Web Marketing is described as using the internet to market your business or products.
What Makes an Effective Website?
- Writing
- Colors
- Placement
Writing Online
When creating a website, the way you format you words is very important. You want to use short paragraphs, bullet points and clear and understandable headings. It is also important to make sure that if you are using a link, make sure what the name of the link is makes sense. If you are using that language people might not be familiar with it can be misleading. Stay away from
Colors
When choosing a color scheme for a website, it is important to choose colors that work together. For example; dark green and pink. If the colors do not go well together, it is distracting and hard to over see that. If the theme of the website is kid oriented, you want to use fun colors and not just black, white, and grays and vice versa.
Placement
Placement is everything. Webpages need to be easy to navigate and not crowded. Placement also helps move the eyes through the website and move. Placement of words is important but also pictures. Placing photos strategically also helps move the consumer along. The size of the photos depends on what product you are selling or promoting and how the business wishes to use them.
