What is A & B Testing?
Think about it this way. What sounds better to a customer? A 10% discount will be deducted on your purchase today, or free shipping. I say most would agree shipping is expensive and customers would probably agree to choosing free shipping over 10%. You see how wording can turn a customer away from your product? When in reality, the customer is saving the same amount of money, but is reading the same savings worded in different ways. Focus on this when posting sales, specials, and promotions. It is guaranteed to step up your online sales.
