Why is consistency important for websites?
Having consistency on websites will create a better user experience for frequent users or first-time visitors. An example, a search bar can be positioned at the top right side of a website. Successful websites follow this trend which users are used to that location. Users can find exactly what they came to the site for without having to search for long periods for it.

Overall, staying consistent will improve the chance of success for anyone that operates a website. Consistency is not limited to just selling a product or service, but much more by providing users with a positive experience.
Another example of consistency would be color themes. Color themes can apply to logos, products, and page content. This will maintain the brand’s image with users.