Personal marketing is a strategy that serves to strengthen the image and reputation of a professional in the job market. When applied correctly, it helps to generate authority, transforming these professionals into a reference in their niche. This makes it an essential part of digital marketing. Marketing yourself online is a lot easier than it may seem. Here’s a couple tips on how to brand yourself.
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Some of the places where others can find you and you can personally market yourself is:
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- Personal Websites
- Others (specific to your trade)
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Some Statistics About Personal Marketing
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92% of companies use LinkedIn, Facebook, and Twitter for job recruiting. This makes personal branding on social media essential when you are looking for a job. In fact, 73% of companies said they found a new hire through a social media platform. Of the 73% of companies, 89% said they found their hire through LinkedIn, 26% said Facebook, and 15% said Twitter.
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Some Things You Want to Avoid Putting on Social Media:
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- Drunk pictures or extreme alcohol consumption
- References to Illegal drugs
- Posts of a sexual nature
- Profanity
- Negative Attitude
- Spelling/Grammar errors
- Anything you wouldn’t want your boss to read/see
The good news is that if you have any of these things currently on your social media accounts they can easily be cleaned out and cleared so no one can see them. You can also change your privacy settings and change your online name to help provide you with a little bit more security of your online image.
