Favorite topic on Digital Marketing

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When I look back on the semester, one thing specifically comes to mind as the most interesting topic: Search Engine Optimization. Through well executed SEO marketing, a company’s success can skyrocket. Keywords are the big player here, their use can make or break whether someone’s website pops up in the search engine. I did not realize the importance of this prior to taking this class. It it’s something I’m truly glad I learned about.

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