Digital Marketing Class

WHAT IS DIGITAL ANALYTICS?

Digital analytics is a process of analyzing digital data from various platforms or sources, such as, website or mobile apps.

This process helps provide clear indications and information on how users on these platforms interact and communicate.

4 STEP CHECKLIST

When going through this process, it helps having a checklist to ensure information is accurate and you know what you are doing.

1. Ensure Same Size is Large Enough
2. Make Sure Your Testing is Long Enough
3. Use Appropriate Attribution Modeling (THIS IS IMPORTANT!)
4. Make Sure Conclusions are UNBIASED!