Definition:
Social Media: Different websites that are based around forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
Social Media Marketing: This is a form of Internet Marketing that utilizes social networking sites as marketing tools. Customers travel to a social media site where they see brand exposure and advertisements that they can click on.
Social Media Myths
- Social media is free (it’s not)
- Good Social Media must go viral
- A good Social Media campaign can solve anything
The Marketing “Trifecta”
- Earned Media
Earned media is going to cover things like shares, mentions, posts. Things like this will give you free exposure online and the word can spread quickly. This can lead to consumer generated content that can be more appealing to the viewer among other things.
- Owned Media
The difference between partially owned and fully owned media is pretty large. Owned media is personalized media that you own fully such ass creating your own website. If you create a web page on a social media platform such as Facebook or Instagram then you only partially own your website since it’s located on another domain.
- Paid Media
Paid media is more for advertising to your customers and spreading brand awareness.
