The Know About SEO

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What is SEO?

Search Engine Optimization is the process of improving your site to increase its visibility when people search for products or services related to your business. For example when people look up “iPhone” the apple website pops up first. The better visibility your website has in search results, the more likely you are to gain the attention of customers to your business. Google also plays a big role in SEO. Some marketers are punished by Google greatly for not using proper SEO strategies and putting out low-quality content. Google uses bots to crawl pages on the web going site to site collecting info about the pages and putting them in a group. Then algorithms analyze the pages, sorting the good from the bad.

Keywords

SEO keywords are terms added to online content to improve the website’s search engine rankings. There is a special process that businesses go through called the keyword research process where the company tries to find the best keywords to enhance searches, competition, and possible customer purchases on their website. When you optimize your content around these keywords that people may be searching for, your website ranks higher. Ranking higher can drive more targeted traffic towards your website which is always the end goal when creating a website for your business.

Website Optimization

Website Optimization uses different tools and strategies to better the performance of your website through the use of good URL creation, meta tags, or description tags. The goal of every business when creating a website is; what will make us the most money and get our name out in the fastest most effective way? First, the company needs to make a strong title tag that helps ensure your listing on search engine pages says the right thing about your business. Second, you need to make a strong meta tag or description tag, this is where you tell people why they should visit your website, purchase from you, or inquire about your products.

Linking

Building links is one of many tactics used in SEO because links are usually a signal to Google that your site is a quality resource. Sites with more backlinks, which represent another website’s traffic coming to your own site, tend to earn higher rankings. Link building is important because it is a major factor in how Google decides on what websites gain “link popularity.” Linking with other companies and their websites can bring more awareness to both of these websites. Some ways businesses do this is using tools such as internal links, link texts, paid links, link URLs, etc.

2 thoughts on “The Know About SEO

  1. Great blog! I really enjoyed the layout and the graphics that you utilized. Also, the video at the end explaining SEO was a nice touch.

  2. This is such a great and well thought out blog! The way the layout is displayed and even the link that is included that helps to explain SEO was such a great idea. This blog is a great example of a professional blog!

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