What exactly is SEO?
Search engine optimization/ SEO is a digital marketing tool that is made up of different elements. SEO is important because it increases the visibility of your website, which means more visitors and opportunities to transform prospects into customers. It’s also a great way to raise brand recognition, develop relationships with potential customers, and establish oneself as a knowledgeable and trustworthy authority in your industry.
The elements of SEO.
- Keywords are words/ phrases that prospects use to locate online material, and that companies may use to interact with customers seeking their products and services. You want to look for ones that have high search rates and not a lot of competition. Choosing short-tail keywords, long-tail keywords, and local keywords to incorporate into your content. Keywords may also be used to improve the titles, URLs, and other components.
- Content is the tool you utilize to reach and engage customers. Today’s content must be both informative and entertaining, as well as current, engaging, and accessible. There are many different forms that content comes in such as web page content, blogs, videos, social media posts, podcasts, etc.
- Social Media is one of the most effective ways for businesses to engage with their consumers and keep them up to speed on any company news. By publishing entertaining material such as photos and videos, social media can be highly effective in reaching specific goals as well as marketing business and services.
- Backlinks are links that point to your website from another website and can be one of the greatest forms of advertising for a company. They assist in the advertising of your blog or website simply by being linked to you from another source.
WHY SEO?
- Builds trust and credibility for your website.
- Better user experience.
- Good SEO = Good customer interaction.
- 65% of search engine users are more likely to click on the first 5 suggested websites.
