Digital Marketing Class

Two Different Types of Payment Methods

(P)ay (P)er (C)lick

• A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked
• Search engine adverising is one of the most popular forms of PPC, it allows advitisers to bid placement in sponsored links when someone searches keywords.
• is measured by the results od CPC= Cost per click
• Examples: Bings ads, Facebook ads, Twitter ads, LinkedIn ads

(C)ost (P)er (M)ille

• A type of advertising where the advertiser pays per 1,000 impressions
• impressions = a view
• an impression is a metric that counts the number of ad views or viewer engagements that an advertisement recieves.
• Formula: CPM= Ad Spend/Impressions x 1000