Website Management
From everything there is to know about effective websites I consider the following the most important aspects:
- A/B testing is your best friend; It is the best and more effective way to test and get insights about what makes people interact more with your website, and how they get more engaged.
- Know your target market; Help build awareness and increase traffic to your website, this can only work if you know which audience you're trying to attract to your site.
- Build credibility; Include about us page and make sure that people trust your website by having a secure webpage.
SEO/SEM
SEO/SEM plays a vital role in digital marketing. The most important information comes from Keywords, which can be chosen with the help of Google Autocomplete, Google Adwords, Keyword Planner, or Google Trends.
- Choose the right keyword; Keywords should be relevant, generate traffic and not have much competition, they should be included in headings and text, title tags, but no keyword stuffing.
- Make sure Meta tags are optimized; Both title tags and description tags must be optimized with keywords included to ensure that the correct information is displayed.
- Effective Ads = Great Ad Rank =Higher Quality Score.
Social Media Marketing
- Plan your content; Posting high-quality content requires planning and time.
- Be constant; Post more frequently but don't worry about posting every day if its bad content or content that will not contribute to your feed. Know which time gets more interactions from your audience.
- Remember; There's no privacy when it comes to social media, employers will do their research if they think that you may be a good candidate to work for them, and potential employees will also research if a firm meets their expectations and criteria.
Email Marketing
- Admit wrongdoing whenever receiving a complaint from a customer about a product or service offered by your company.
- Be selective about the number of emails that you send, you don't want to send unnecessary emails that will force customers to unsubscribe from your mailing list. Try to offer incentives when sending emails such as attaching coupons or discount codes.
- Send clear, and concise emails, you don't want to fill the email with large amounts of text that no one will end up reading.
Digital Analytics
SMART goals will help in any stage of digital marketing planning, knowing where you're going gives you an overview of what you want to achieve.
A digital marketer needs to ensure that goals are Specific, Measurable, Attainable, Relevant, and Time-based.
