The Covid-19 crises seems to have been negatively impacting many businesses, industries and health, but this will not occur with digital marketing. Major events such as Covid-19 have an affect on whole populations. Covid-19 has created different analytic models such as: transformational effect on social attitudes, lifestyles and how people work and shop.
Digital marketing plays a vital role during the Covid-19 era because it will cause more exposure to the world. Signs, posters, advertisements and billboards have gone to being seen by thousands of people a day to little to none. There are fewer people who are venturing outside to see these visuals. Digital marketing helps this problem by recognizing that even though people are not going outside to see these visuals, many people are still seeing advertisements on social media or blogs. This is the perfect target market for digital marketers!
Social media will always be important, but specifically in the Covid-19 era because since people are not going outside, they are going to be glued to their phones. Digital marketing can take advantage of social media by using their platforms to promote products and services online. Websites with sport related content are also important in this crises because their views will increase due to the absence of live sports. Digital marketing can take advantage of sports related websites by it suing the online platform to either promote sport related products and services or by providing new sport related insights for the audience. Also, firms that art ethically in retaining staff and paying suppliers, or helping, in other ways like supporting food banks, will be able to highlight this in digital marketing.
There are many key changes that have occurred as a result of the crises. The digital marketers can turn this crises into something positive by understanding this change. They can do this by understanding different target market’s new current needs due this sudden change. The key is then to market goods and services as the solution to this specific need.
Andre, I like how you’ve used this unfortunate crisis to show how critical it is to utilize digital marketing tactics. People now are using technology more than ever and displaying digital marketings importance in this crisis is appropriate.