Digital analytics play an important role in data. Basically, digital analytics is the process of analyzing data from various resources. More importantly, people who do digital analytics will gain insights from it. It provides a clear vision to companies how customers are behaving. What products they like or view the most? What tendency they have when they purchase? These are reflected in digital analytics, so it’s helpful for sales if manager can do great digital analytics. Companies obtain insights into areas they can improve
Some great tools I would recommend is Tableau and Google Analytics. These two tools provide clear UI/UX for beginners, and they are user-friendly due to the fact that they both have tutorials if someone’s struggling. Tableau has these great bars such as maps and diagrams that you can organize data easily. Maps are beneficial if companies want to do either regional or national business. Diagrams are good visuals for the viewers to get a quicker understanding in seconds. Google Analytics are more focused with data rather than visuals. Therefore, these two tools are great for beginners. SEO itself is also a great tool as we discussed early in the class.
