Many marketers do not know how to show their company the impacts of their marketing strategies. Thankfully in the current era of marketing we have many tools to help us know and understand if our strategies worked or not. So now you are probably wondering, where does this data come from? Well that depends on what platform you are trying to get data from if it is something like Instagram or Facebook you can get the data straight from the app or website. If you’re looking for data on your website you could use Google Analytics. Once your have your data analyze and present!
Keep these things in mind:
- Make sure your sample size is large enough.
- Make sure your testing is long enough.
- Use an appropriate attribution model.
- Make sure your conclusions are unbiased.
- Always caption your findings so that they aren’t interpreted wrong.
- Don’t panic if your finding are negative, learn from the mistake and retest!
Hi Brooke,
I clicked on your blog because your cover photo made me laugh. Your blog contains great and useful information, I would just try to add more font styles and pictures to add more creativity to it. Overall, great job though!
Hi Brooke,
I liked your blog on how to see if your tactics are working. Your first image cracked me up because it brought back memories. I also liked how you made a simple list that was easy to read through. This is important to me when reading through blogs. Overall quality content.
Finally a spongebob gif! Great post Brooke, the way you went into detail was great.