Digital Marketing Class

Content Distribution is a way in which companies can increase their fans and followers. 

There are two different ways in which content can be distributed through social media channels: organically and paid

Organically:                                            

• Website                                                                                           
  • Social media links                         
• Contests/Drawings
  • Liking a social media page
  • Sharing a picture
  • Following the page
• In-Person
  • Posting flyers 
  • Signs in stores 
  • Word of mouth
• Events
  • Conferences
  • Planned events

Paid:

• Pay to increase followers

Some companies use this method to try and improve their social media marketing, however its quickly noticed that they have a high amount of followers with a low amount of engagement. This gives it away right away that the followers are not organic and have been bought. These followers are most typically “bots” AKA not real users.